All About Rays for Days | Behind the Brand

Alohaaaa sunshine lovers! Can you believe we are officially in our Spring season!? It's finally starting to warm up over here at Beachly HQ and we can't wait to spread these warm vibes to all of our Beachly Tribe. This week, we are looking at one of our Spring brands that you may know and love... Rays for Days! You may remember them from last Spring, and we are so excited to have them back or another season.

If you aren't a part of Beachly yet, no worries!  You can sign up for Beachly here and enter code RAYSFORDAYS at checkout to get $30 off your first box. Good vibes are always guaranteed! Boxes start shipping this week and are filled with up to $475 worth of coastal essentials when you're a new member to the tribe. 

Behind the Brand with Rays for Days

Born at the beach and inspired by the sun, Rays for Days is made for women, by women. And here at Beachly, you know we're all about the girl power and love working with female-founded brands. We fell in love with Rays for Days because their brand truly embodies the lifestyle of the free-spirited California gal. They strive to create that feminine yet absolutely effortless feel which is perfect for warm days spent soaking up the sunshine this Spring.

Rays for Days is here to take you from sand to street and beach days to date nights - one beachy style at a time. With a collection of flowy silhouettes, figure flattering cuts, and festival-worthy frocks - Rays for Days pieces feel as good draped on as sun-soaked skin. Designed with you in mind, the Rays for Days line is as fun-loving and free-spirited as the beach babe that wears them. 

We were lucky enough to chat with Rays for Days founder, Cassie Palmeri, and ask her some questions about the brand, her journey in creating Rays for Days, and where she sees the future of this female-empowering line! 

What inspired the creation of Rays for Days? 

"The everyday woman inspires our brand. Wherever she is in her life we want to make her look and feel her best. We felt a more feminine and effortless collection was missing from the market place, so, we created what we wanted to wear!"

Where do you see the future of Rays for Days? What are you most excited for? 

"We see her growing up a bit, adding a little edge to her whimsy. We are excited for a new product category launching for fall :)"

If you could describe your brand in 3 words, what would you choose and why?

"Elevated. Everyday. Effortless. The collection is so easy to wear - there are colors and prints to match any style and it’s got a little extra in even our most simple styles."

If you want to hear more from Cassie, be sure to check our International Women's Day highlight where we cover more about the brand, advice for anyone looking to start their own brand, and more! 

The Rays for Days Spring Box Feature 

The Cococabana Coverup in Tide or Coral | $95 retail value

Details - From poolside to the sand, this kimono style coverup shows off the very best of Spring style.  Transitions from swim cover up to outfit staple and everything in between, with 2 color options that are both sure to please your beach style. 

Did you know?

The Cococabana Coverup is customizable and retails for $95 and it's a Beachly exclusive! If you aren't already a part of the Beachly Tribe, you can sign up today to get this oversized coverup and five more products for only $69 with the code RAYSFORDAYS :)

The Rays for Days x Beachly Giveaway

Every season, we love partnering up with our in-box brands to bring the Beachly Tribe an ultimate beach bundle giveaway. Our first giveaway of the season is with none other than Rays for Days (of course!). 

That's a wrap on our first behind the brand for the Spring season, We're so excited to have Rays for Days back to be a part of the Beachly Spring box! I have a feeling you're going to absolutely love the Cococabana Coverup and all the other goodies coming your way very soon.

Not a part of Beachly yet? It's not too late! Join the Tribe today to get in on the good vibes and all the sunshine you could ever dream of. Don't forget to enter the code RAYSFORDAYS for $30 off your first box and get up $475 of goodies - fully customized by you! 

Loving Rays for Days? I have an exclusive code for you to shop their collection! Rays for Days is giving the Beachly Tribe 15% off your entire order with the code RAYS15. Shop all their beachy, Springtime goodness here!